Cisco Connected Mobile Experiences: Boost Revenues with Better Service

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Wi-Fi has always enabled faster, mobile network connectivity to make internal processes more efficient. Now you can use it as a tool to more effectively engage your customers, provide the right content at the right time, and generate revenue.

Using smartphones and the mobile Internet, your customers have embraced a connected lifestyle. Whether you are in retail, hospitality, transportation, healthcare, education, or government, Cisco Connected Mobile Experiences (CMX) lets you tap into this lifestyle now. Provide your customers with a highly personalized mobile experience that builds loyalty and boosts customer satisfaction.

Built upon Cisco Unified Access infrastructure, CMX is a platform for business innovation that includes:

Cisco Mobility Services Engine, Cisco wireless access points, and Cisco wireless controllers

Detect presence of mobile devices, transparently connect to Wi-Fi, and locate mobile devices to deliver location-based services.

An open Mobility Services Representational State Transfer (REST) API

Easily integrate location and contextual attributes into relevant customer applications.

Cisco and ecosystem partner applications

Deliver location-aware guest access, device-based services, browser-based services, mobile apps, online and onsite analytics, social analytics, and ads and offers.

CMX helps organizations increase efficiencies by better understanding customer behavior with onsite, online, and social analytics.

Onsite location analytics uses CMX to detect presence, locate, and track all Wi-Fi devices. It then aggregates and enhances the data to gain insight into the visitor interaction with the venue. The analytics engine classifies and groups the data based on defined criteria to provide information such as dwell times, crowding index, and traffic paths.

Online analytics equip organizations with the top websites that customers are visiting while in the venue, and the percentage of visitors who have taken advantage of online banner campaigns. Online analytics can help organizations better understand aggregate trends of websites such as online reviews, competitor offers, and social media chatter. The data helps customers combat show rooming and deliver a more relevant mobile experience.

Social analytics, including the Cisco CMX for Facebook Wi-Fi solution, deliver social media demographic information of customers who have checked in to the venue from their mobile device. With this information, organizations can gather aggregate trends such as age, gender, or city of origin.

The intelligence from CMX Analytics helps you provide the most rewarding experience for you and your customers. Get more from your wireless network with Cisco CMX.

The ability to capture new customers and keep existing customers by delivering more value is essential to continued growth in all customer-facing industries. Cisco Connected Mobile Experiences (CMX) allows customers to connect through your onsite Wi-Fi. It opens a direct channel of communication that lets you better understand and deliver what your customers want.

When you more effectively engage your customers, you can:

Increase loyalty of existing customers and attract new customers by providing them with a personalized experienceIncrease customer conversion by providing key information at critical decision points in the purchase processReduce potential for show rooming by proactively responding to online customer behaviorIncrease brand exposure through social media check-in and feed streamingIncrease customer satisfaction by helping customers make decisions more aligned with their needs

By helping you better understand how your customers actually behave while at your site, Cisco CMX helps you make the best use of your floor plan. With this improved insight, you can:

Determine the most trafficked locations to position or price products or servicesAdjust venue layout to optimize traffic flow in periods of high useAdjust venue layout to place goods or services along the most used pathwaysStaff service locations to accommodate customer flows and time of dayEvaluate impact of floor plan adjustmentsFor your customers and your business, the Cisco CMX solution can deliver the right information at the right time.

The CMX solution integrates new and existing Cisco technologies and services with hardware and software components supplied by third-party partners.

Cisco Aironet Access Points

Provide robust wireless performance and optimized performance.

Cisco Wireless Controllers

Support large and small wireless deployments.

Cisco Mobility Services Engine (MSE)

Get advanced spectrum capabilities, location services, advanced location services, and adaptive wireless IPS. The MSE is available as a physical or virtual appliance, and includes APIs and an SDK to support a growing ecosystem of third-party applications.

Cisco Identity Services Engine

Manage and enforce policy for wireless onboarding and access with saved profiles that determine the level of access suitable for guest networks.

Cisco Prime Infrastructure

Get complete wired and wireless network management and reporting from a single pane. Cisco Prime Infrastructure functions as the interface for the Cisco Mobility Services Engine.

This Cisco developed standard allows mobile device users to automatically shift from 3G/4G to W-Fi connectivity based on roaming credentials administered by services providers.

Most of the world's leading service providers use Cisco carrier-grade switches, routers, and network components.

CMX Ecosystem Partners

Partners in the Cisco Developer Network deliver location-aware guest access, device-based services, browser-based services, mobile apps, online and onsite analytics, social analytics, and ads and offers.

Open up new revenue opportunities for enterprises and service providers. Cisco Connected Mobile Experiences (CMX) provide the wireless platform for business and network service innovation. Cisco Services, together with Cisco partners, offers services to help plan, build, and manage your mobile wireless solution and get the most from your existing network.

For enterprises, Cisco Services helps extend bring-your-own-device (BYOD) initiatives beyond employees, to engage customers with a personalized mobile experience based on their location and preferences. For service providers, Cisco Services can help expand 4G, Long-Term Evolution (LTE), and Wi-Fi services with small cells to provide personalized mobility services.

To deliver an effective and optimized mobile experience, your deployment should consider the industry, business, customer, and your existing network infrastructure. Cisco Services, together with its partners, can help with professional services that support you across three important areas of your CMX platform:

PlanningDeploymentManagement

During the planning phase, Cisco Services or a certified partner will assess your WLAN to:

Evaluate your existing WLAN infrastructureCapture both technical and business input and requirements

Next, the team will use the Cisco WLAN Planning and Design Service, which includes location services and high-density wireless. Your services delivery team will use the assessment findings to help you plan and design your connected mobile experience solution, addressing important elements such as:

Access point placement and mapping against venue sizeLocation service functionalitySecurity and compliance concerns

With the scope of your solution deployment well defined, your Cisco Services team can design a high-density, location-aware wireless network that:

Addresses your primary needsProvides a clear path to future growth and expansion

The actual development and deployment of your Cisco CMX solution can be performed by Cisco Services teams or a qualified professional services partner. Either delivery model:

Is built on proven Cisco methodologiesIncludes advanced technology expertiseUses Cisco smart services technology and intellectual capital

After your Cisco CMX solution is in place, you can let Cisco or one of its partners manage day-to-day operations to help ensure:

Peak performanceOptimal return on investmentTalk to your Cisco representative or a certified partner service representative to tailor a solution for your needs.

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