Sharri Markson, editor of CLEO magazine. Source: NewsComAu BAUER has announced that staff from its two youth mastheads, Dolly and Cleo magazine, will merge to form one newsroom.
While the magazines will continue as separate titles, the move will see the "expected loss of half their combined staff" with the remaining employees to work on both titles, reports The Australian.
Staff and editors from both magazines were reportedly called to a meeting this morning and told they would need to reapply for their jobs. 
Dolly editor Tiffany Dunk. Picture: News Corp Australia Source: Supplied
"This includes the current editors Sharri Markson (Cleo) and Tiffany Dunk (Dolly) who will compete to become editor-in-chief," reports The Australian.
The decision was made by Bauer's head office in Germany as a result of "declining circulations and revenue".
In a statement to media, Bauer said: "The company is now discussing with staff a proposal to bring the teams behind Cleo and Dolly together. An editor-in-chief would be responsible for both titles, with other team members either working directly on the brand or where possible across the two brands."
Matthew Stanton, CEO Bauer Media, said: "Cleo and Dolly are quickly evolving to meet the needs of a target audience which is itself rapidly changing. In such a dynamic environment, it makes sense to bring the staff creating these young women's lifestyle titles together. The single publishing unit enables us to tap the synergies and expertise between the mastheads to further enhance the reach and relevance of these two much-loved Australian magazine brands."
The move comes after Bauer closed women's magazine titles Madison and Grazia earlier in the year due to financial pressures and to make way for the launch of Elle magazine in September.
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